Xiaomi is now the world’s second-largest smartphone OEM, beating out Apple for the primary time ever, in line with the most recent numbers by analysis agency Counterpoint Analysis. The numbers echo what another research firm Canalys had reported earlier. Samsung retained the primary spot, with Xiaomi quantity two, and Apple at quantity three, despite the fact that the iPhone-maker noticed file shipments for the June quarter, additionally the second quarter of 2021.
However globally smartphone shipments declined by 7 % quarter-on-quarter(QoQ), as per the most recent report. The first purpose for that is the element scarcity and extension of COVID-19 protocols throughout Asia and Europe. When thought-about on a yearly foundation, the shipments grew by 19 %.
“Whereas Samsung retained the highest spot, its market share fell. Shipments had been down resulting from weak seasonal demand in a few of its key areas equivalent to India, Central, and Latin America and Southeast Asia adopted by manufacturing disruption in Vietnam resulting from COVID-19. Xiaomi had its best-ever quarter because it was capable of enhance its market share in China, Southeast Asia, and Europe,” Tarun Pathak, Analysis Director, Counterpoint stated whereas commenting on the findings.
For particular person distributors, Samsung’s quarterly shipments declined by 24 per cent reaching 57.9 million models in Q2, 2021 even because it remained the highest vendor globally. Though Apple’s smartphone shipments fell by 18 % on a quarterly foundation, the corporate reached 48.9 million shipments and it noticed yearly development because of the excessive demand for the iPhone 12 sequence.
In response to Harmeet Singh Walia, Senior analyst, “Apple captured a file first-quarter income share pushed by the sturdy efficiency of the iPhone 12 Sequence and demand spill-over from the earlier quarter resulting from delayed launch. The recognition of its higher-end variant, the Professional Max, in nations just like the US and Europe additionally boosted Apple’s income development.”
In the meantime, quantity two participant Xiaomi noticed quarterly development of 8 per cent, whereas its shipments grew by 98 per cent on a yearly foundation. In response to Counterpoint, sturdy demand for Redmi 9, Word 9, and Word 10 sequence helped the expansion and Xiaomi’s premium Mi 11 sequence noticed a robust efficiency as nicely.
Oppo and vivo noticed shipments decline on a quarterly foundation as nicely. Nevertheless, each Oppo and vivo are nonetheless within the prime 5 international smartphone distributors. OnePlus’ shipments grew by triple digits (170 per cent) within the quarter with the Nord N sequence doing extraordinarily nicely within the North America and Western Europe markets. Realme additionally noticed triple-digit development within the quarter.
Walia additionally credited the absence of Huawei as one purpose why gamers like Xiaomi are rising in an enormous means. “Xiaomi, OPPO and vivo additionally clocked file shipments and revenues this quarter, helped by capturing Huawei’s share globally and vital 5G uptake in China. Flagship sequence equivalent to Mi 11, Discover and X60 drove this uptick, respectively,” he stated.